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Nintendo

Nintendo Planning To Extend Reach Beyond Video Games?

Nintendo boss Satoru Iwata recently made a speech about the future of Nintendo, and in the speech he said some very interesting things on where they could be heading going forward.

He said the following about how everyone at Nintendo perceives the company:

“A lot of people around the world think Nintendo is solely a company that makes video games, and I believe more and more of our own employees have started thinking in this way. Some employees in charge of development find themselves in positions where all they are thinking about is how they can make the game in front of them more fun, so I don’t think it can be helped if others outside of our company see us the same way.

He then discusses the previous Nintendo boss’ vision for the company:

“I was wondering how to express Yamauchi’s feelings, and I thought about it non-stop, even during the New Year’s holiday break.”

Lastly, he briefly goes into his thought process going forward:

“At the start of this year, I finally figured that the concept of ‘improving people’s quality of life with fun,’ with emphasis on the ‘fun’, would be perfect for Nintendo. And that’s why I decided to focus on this during the financial results meeting in January.”

It’s unknown exactly what Nintendo will be planning on going forward, as they are definitely most known as a gaming company and have been for decades. However, due to current stumbles with the Wii U, perhaps they are considering different ways to get peoples attention.

“A lot of people around the world think Nintendo is solely a company that makes video games, and I believe more and more of our own employees have started thinking in this way,” Iwata said. “Some employees in charge of development find themselves in positions where all they are thinking about is how they can make the game in front of them more fun, so I don’t think it can be helped if others outside of our company see us the same way.
Read more at http://gamingbolt.com/iwata-talks-about-taking-nintendo-beyond-gaming#ZbQRX3cCrl1KCHmT.99

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42 responses to “Nintendo Planning To Extend Reach Beyond Video Games?”

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