The Game Marketing Awards took place last night, which annually awards the greatest video game marketing. Of those winners, the one that took home Outstanding TV Ad was PlayStation 4‘s Perfect Day.
In the ad, two gamers sing about how the other’s company keeps them hanging on as they ruthlessly try to beat the other in the live-action recreation of the games that they are playing.
Condemn (OR) Condone:
I love this ad, so I’m glad it beat out the competition. The mixture of the heart-warming lyrics and the viscous rivalry that is going on at the same time is genius.