Ivory Tower and Ubisoft Reflections’ upcoming open-world racer The Crew is set to receive regular free content, according to the game’s creative director.

Creative Director Julian Gerighty said the following:

“One of the things that I really want to do is to keep providing people with content after launch. So free content just to keep people engaged in the game. I really see this as your one-stop shop for action driving.”

The Crew is set to launch on the PlayStation 4, Xbox One and PC on November 11th.