Atari’s CEO Frederic Chesnais has more plans for Atari than just living off the of the glory days, it seems. Instead, he’s planning on moving the company back into the hardware zone.

In an interview with Venture Beat, Chesnais said the following:

“I don’t want to say it’s a hardware brand first and foremost, but it is also a hardware brand. So we are carefully looking at … you know … we have a replica of the initial Atari 2600, but that is also something that we want to carefully announce in the course of the next few years, which is that with new licensing with the right partners we build the brand not only in the software space but also in the hardware space.”

However, he goes on to stress that this hardware will not be the typical gaming consoles:

“I’m not talking about a new console … but, like, a watch,” he added. “A gamified watch. It’s not what we are going to do, but think about [something like] that.” Chesnais explains this imaginary concept, “Like a new type of watch is something we ‘could do.’ A watch, branded, where you don’t have an ‘ordinary watch.”

Whatever the hell that means.