Nintendo can’t seem to catch a break these days. With the poor sales of Wii U, stocks dropping and many claiming that they are irrelevant, the bad news just doesn’t seem to be stopping. Now we can add to that thanks to Seth Fischer, who is one of Asia’s best-known hedge fund managers. 

Fischer wrote the following message to Nintendo, in which he advises them to take the plunge into smartphone gaming:

“Nintendo needs to embrace this thematic change in consumer demand, behaviour and expectations to stay relevant.”

“It is readily apparent that the standard elasticity of demand principle no longer applies in the consumer entertainment market when access requires the purchase of a physical product.”

Condemn OR Condone:

Personally, this is a move that I hope Nintendo doesn’t make. I would prefer that phone games and actual gaming remain two separate things, as they are two completely different worlds. Sure, Nintendo has been appealing to the casual gamers in recent years, but that doesn’t mean that they should go THAT casual. Mario is a beloved Nintendo character and it wouldn’t be right to be able to control him on a platform that isn’t Nintendo.