Sony received many cheers at this year’s E3 when they announced that the PS4 will not stifle the used games market or hinder gamers by forcing them to check in their system every 24 hours like a certain other next-gen system will. Now to follow that up, PlayStation boss Jack Tretton has spoken with Bloomberg TV on their views about the whole situation.

Speaking about the ownership of a video game, Tretton said,

“if people pay a lot of money for that, they equate the value with the flexibility they have in that. To do with it as they choose; to give it to their friends, sell it to their friends, trade it in to another retailer; that creates value in the initial purchase that they make.”

He also discussed the fact that PS4 does not require an Internet connection to be played, or require a check-in every 24 hours.

“We’re most concerned about the consumer. And we really appeal to consumers on a worldwide basis,” said Tretton. “And I think in the United States, we realize there’s a high degree of broadband adoption, but we’re in a lot of countries where people don’t have the ability to connect on a daily basis and we want to appeal to consumers worldwide.”

Lastly, Tretton discussed how they were able to reach a solid price tag for the new system, especially when comparing it the debut of PS3 and even this year’s other new system Xbox One.

“The goal is always to reach the most consumer-friendly price point so you can drive volume as quickly as possible, but you walk that line between wanting to deliver the ultimate technological experience at a reasonable price and we think we hit a really nice chord at $399 with PlayStation 4.”

Sony continues to look better and better in the next-generation console wars, as they continue to make all the right moves that repeatedly make Microsoft look worse and worse. It’s crazy to have public opinion on two upcoming consoles be so lopsided when they are both months from being released, but that’s where we are at this point. Unless Microsoft makes some big changes, I think they will be lagging behind Sony for a good while.